# Makings

> AI-powered digital agency in Auckland, New Zealand. We design and build websites, AI automations, and intelligent business workflows that run your operations on autopilot.

Makings is a full-service web design, development, and AI automation agency based in Auckland, NZ. Founded and operated by Jack Chen, we help small and medium businesses across New Zealand, Australia, and the Pacific automate their operations, capture more leads, and build modern digital experiences. Our team combines 40 years of combined experience in web development with structured AI agent infrastructure to deliver projects 3-5x faster than traditional agencies. We charge NZD $115 per hour.

## Core Services

- [AI Automation](https://makings.co.nz/services): Custom AI workflows that handle leads, follow-ups, reporting, and business operations automatically. We audit your business, identify the top automation opportunities, and build systems that work 24/7.
- [AI-Powered Web Design and Development](https://makings.co.nz/services): Full UX/UI design and development for business websites, web applications, e-commerce stores, and landing pages. We design in Figma, build with Nuxt.js, Next.js, Vue, and React, and deploy on Railway, Vercel, or Cloudflare.
- [UX/UI Design](https://makings.co.nz/services): User experience research, wireframing, prototyping, and high-fidelity interface design in Figma. We design responsive, accessible interfaces following modern design systems with full developer handoff.
- [AI Infrastructure for Dev Teams](https://makings.co.nz/services): We set up structured agent infrastructure for engineering teams — custom agent libraries, coding rules, and AI skills matched to your tech stack. Works with Claude Code, Cursor, Copilot, and other AI coding tools.
- [Digital Strategy and AI Audit](https://makings.co.nz/#contact): Free 45-minute AI audit. We map your business operations, identify the top 3 automation opportunities, and deliver a written plan you can act on immediately.
- [E-commerce Development](https://makings.co.nz/services): Shopify stores, custom e-commerce builds with Medusa or Directus CMS, product data management, and payment integrations with Stripe.

## What We Build

- Lead Capture to CRM Automations: website form, email, or DM auto-tags the contact, sends personalised follow-up, and notifies the business owner — all within seconds of submission.
- AI Website Chatbots: trained on your business content, answers customer FAQs, qualifies inbound leads, and books appointments directly into your calendar.
- Appointment and Booking Automation: booking confirmed, automatic reminders sent, no-show follow-up triggered, rebooking nudge scheduled.
- Content Pipelines: brief submitted, AI drafts social media posts, blog articles, and email newsletters, sends to review queue, then publishes on schedule.
- Reporting Automation: pulls live data from Xero, Google Analytics 4, and spreadsheets, generates a formatted weekly summary, and emails it every Monday morning.
- AI Voice Agents: answers inbound phone calls after business hours, qualifies the caller, books them into your calendar, or takes a detailed message.
- Custom Web Applications: dashboards, client portals, internal tools, and API integrations built with modern JavaScript frameworks.

## Design Capabilities

- Brand Identity and Visual Design
- UX Research and User Journey Mapping
- Wireframing and Interactive Prototyping in Figma
- Responsive Web Design (mobile-first)
- Design System Creation and Component Libraries
- Accessibility-compliant Design (WCAG 2.1 AA)
- Developer Handoff with Design Tokens

## Industries We Serve

- Professional Services (law firms, accounting, consulting)
- Trades and Construction (builders, electricians, plumbers)
- Hospitality and Food Service
- Health and Wellness
- E-commerce and Retail
- Real Estate and Property Management
- Sports and Recreation
- Not-for-Profit Organisations

## Technology Stack

- Frontend: Nuxt.js, Next.js, Vue.js, React, TypeScript
- CMS: Directus, Shopify, WordPress
- Design: Figma, Adobe Creative Suite
- Hosting: Railway, Vercel, Cloudflare, AWS
- Payments: Stripe, Stripe Connect
- Email: SendGrid, Mailchimp
- AI Tools: Claude Code, OpenClaw, Cursor, Copilot
- Analytics: Google Analytics 4, Google Search Console, Ahrefs

## Key Pages

- [Homepage](https://makings.co.nz/): Overview of services and how we work
- [Services](https://makings.co.nz/services): Full list of design, development, and AI services
- [About](https://makings.co.nz/about): Our team, experience, and approach
- [FAQs](https://makings.co.nz/faqs): Common questions about working with Makings
- [Contact](https://makings.co.nz/#contact): Get in touch or book a free AI audit

## Contact

- Business Name: Makings
- Location: Auckland, New Zealand
- Service Area: New Zealand, Australia, Fiji, and international clients
- Email: hello@makings.co.nz
- Website: https://makings.co.nz
- Hourly Rate: NZD $115 per hour

## Optional

- [Privacy Policy](https://makings.co.nz/privacy-policy): Privacy and data handling policy